THE CHALLENGE:
A large Insurance Company needed to generate over 400,000 individualized Annual Notification of Coverage documents in
a short timeframe with an unforgiving Federally mandated delivery date. The highly personalized documents required 100%
accuracy coupled with ancillary collateral tied to the recipient’s specific plan and geography.
THE SOLUTION:
MarketPoint Direct utilized personalization technology to merge numerous databases into multiple newly created templates. Over 200 version combinations were formed to respond to geographic, plan and individual commitments. Documents were produced on MarketPoint Direct’s high speed continuous laser printers, transitioned through multiple bindery and inserting operations, and entered into the mail stream through the in-house USPS unit.
THE RESULT:
Seamless execution from concept through production facilitated the rapid program turnaround with a significant lowering of unit costs. MarketPoint Direct has been awarded the 4-year contract as the Director of Marketing states, "You are the only supplier we would ever have perform such a complex program for us."
THE CHALLENGE:
An Internationally recognized leader in assessment reporting and personalized instruction needed to have 55,000 custom books perfectbound and distributed to high schools across a State. Timeliness was crucial as the guides contained specific
student information on a test recently completed and required them to be delivered in advance of the next wave of testing.
THE SOLUTION:
MarketPoint Direct tailored a print through fulfillment work flow process that facilitated the merging of multiple print streams with myriad components. Varying thickness guides (customized) were packaged in student order with all the
pertinent ancillary products by classroom.
By creating a linked production system, MarketPoint Direct was able to create a fluid structure in which data processing, printing, bindery, fulfillment, and shipping were able to run simultaneously.
THE RESULT:
Packages were completed in advance of testing period allowing lower shipping costs (Ground vs. Expedited) with a
superior quality end product. The client was able to secure a multiyear commitment from the State and MarketPoint Direct was designated as their premier partner supplier.
THE CHALLENGE:
A large Insurance Company needed to transform its static "one size fits all" marketing package into a highly targeted vehicle that captured geographic and demographic profiles. Pertinent plan information needed to be communicated
while adhering to strict legal compliance obligations.
THE SOLUTION:
MarketPoint Direct utilized targeting technology to create a custom document that embraced the recipient’s life-stage and only communicated relevant and appealing information. Documents were produced on MarketPoint Direct’s color digital presses daily with multiple components (covers, applications, envelopes, etc.) merged together into a single document.
THE RESULT:
Seamless execution from concept created a truly customized document that reduced the amount of collateral to the recipient by over 50%. Plans, pricing and even disclaimer verbiage were streamlined to display only relevant information.
Not a single error was generated by integrating data with print and fulfillment. As a secondary benefit, the
conversion to a POD solution eliminated the costs and maintenance of obsolete warehoused inventory.
