Beginning Nov. 23, 2008 the U.S.P.S. will require Move Update (including NCOA) processing on all Standard Class Mail as well as 1st Class Mail.
In addition, the minimum frequency of Move Update processing will change from 185 calendar days to 95 days. In other words, your mailing file will need
to be run against the U.S.P.S. file every three months or so.
These standards will result in better address quality and reduce the amount of undeliverable mail. In turn you will realize greater savings in postage.
March 29, 2009
Flat Mail Design Change
Beginning March 29, 2009, the address block location for Flat Mail must be in the top half of mail piece (reference: DMM.302 Elements on the face of a mail
piece).
This design change will enable the U.S.P.S. to utilize the Flats Sequencing System (FSS) to increase the efficiency and speed of Flat Mail delivery.
May 2009
Intelligent Mail Barcode
Incorporates Delivery Information, Mail Tracking Information, ACS Information, Mailer ID and Serial Number into a single barcode on mail piece.
Allows additional room for advertising copy on mail piece by consolidating postal information into single barcode.
Enables mail to be tracked up to point of delivery.
Required for Postal Discounts beginning May 2009.
It would be our pleasure to answer any questions you may have regarding Postal Requirements.
Please contact your Sales or Client Service Representative with any questions regarding U.S.P.S. standards.
After 25 years of business Addressing Services Company (ASCO) has changed its name to better describe and align with its extensive product and service offerings. "The change in name is the result of significant advances in the services that our company now offers. We came to a point where the name, Addressing Services, no longer accurately described what our company does. While we certainly have not abandoned our core direct mail production capabilities, our firm offers a far wider array of direct marketing services," said Ken McGovern, MarketPoint Direct's president.
MarketPoint Direct is a full-service direct marketing solutions company. The company operates out of a 325,000 sq. ft. facility located in Berlin, CT. Services provided include, direct marketing strategy, creative services, print management, digital POD, direct mail production, and fulfillment. The company is committed to providing the highest quality and most responsive service.
An accomplished executive and entrepreneur, Ken possesses over twenty years of experience in the direct marketing and print advertising industries. Prior to his position as President of MarketPoint Direct, Ken was Vice President - Sales and Business Development at ASCO-Addressing Services Co., a large direct marketing and fulfillment company. Before joining ASCO in 2002, Ken was the Vice President and General Manager of ValuMail, a retail-oriented direct mail advertising medium that he had founded in 1988 and sold to the Tribune Company in 1999. Ken began his career in sales and marketing positions with ADVO, and Dun & Bradstreet.
Charlotte, N.C. - March 16, 2007 - Blue Point Capital Partners and Management Recapitalize Addressing Services Company, Inc.
Blue Point Capital Partners, in conjunction with
veteran industry executive Jim Kersten and existing management, announced today that it
has recapitalized Addressing Services Company, Inc. ("ASCO"), a leading provider of
direct mail marketing and production services.
Blue Point and management provided the
equity for the transaction with debt financing provided by ORIX Finance Corp. The
ASCO transaction represents the first investment under the MarketPoint Direct, LLC
platform, Blue Point's Direct Mail Services investment initiative that seeks to create an
integrated, full-service provider targeting direct-to-consumer marketers and other users of
direct mail services. MarketPoint Direct is a full-service direct marketing solutions company. The company operates out of a 325,000 sq. ft. facility located in Berlin, CT. Services provided include, direct marketing strategy, creative services, print management, digital POD, direct mail production, and fulfillment. The company is committed to providing the highest quality and most responsive service.
"We believe the acquisition of ASCO represents an ideal entree into the attractive,
growing direct mail marketplace, which is ripe for consolidation," said Shannon Smith,
managing partner of Blue Point's Charlotte office. "In addition to capitalizing on the
many organic growth opportunities available to the company, we will also be exploring
acquisition candidates for ASCO in an effort to build out the company's suite of services,
expand its geographic reach and further accelerate growth."
ASCO, located in Berlin, Conn., is one of the largest direct mail operations on the East
Coast. The company is engaged in all aspects of traditional direct mail production and
fulfillment services, including database and mailing list management, address imaging
and personalization, assembly, insertion and distribution. In addition, ASCO offers
billing and statement processing services as well as a value-added dynamic kitting service
utilizing the Company's print-on-demand Xerox digital printing capability.
Blue Point partnered with Kersten, who serves as chief executive officer of MarketPoint
Direct, to lead its direct mail initiative. Kersten is a 25-year veteran of Wallace
Computer Services and R.R. Donnelley with significant M&A experience, and most
recently served as president and general manager of a $500 million division of R.R.
Donnelley focused on large-volume, high-quality, mission-critical document and direct
mail applications.
"Jim has a long track record of success in the direct mail industry, and we look forward to
working with him in executing our investment thesis," said John LeMay, principal in
Blue Point's Cleveland office.
Kersten said, "I am excited to work with the ASCO team and Blue Point to realize our
vision of building a leading, fully integrated direct marketing services company. This is a
dynamic company with excellent organic and acquisition-driven growth opportunities.
We are very pleased to have ASCO as part of the MarketPoint Direct family."
Blue Point, with offices in Charlotte, Cleveland, Seattle and Shanghai, is one of the
largest resident private equity firms in each of its target markets and principally focuses
on investments in manufacturing, distribution and service businesses that address
industrial and consumer markets. Blue Point has extensive experience in identifying,
evaluating and successfully completing a variety of private equity investment
transactions, including management buyouts, corporate divestitures, recapitalizations and
industry consolidations. The principals of Blue Point have completed over 70 investments
with a total transaction value of more than $2 billion.
For more information, contact:
Blue Point Capital Partners:
John LeMay
Principal
Blue Point Capital Partners, LLC
127 Public Square, Suite 5100
Cleveland, OH 44114
(216) 535-4707 jlemay@BluePointCapital.com
MarketPoint Direct:
Ken McGovern
President
MarketPoint Direct, LLC
225 Episcopal Road
Berlin, CT 06037
860-829-3100
