PRESS RELEASES
- April 15, 2009 - MarketPoint Direct partners with eWayDirect
MarketPoint Direct presents new and innovative solutions to its customers by offering eWayDirect’s world-class emessaging and search marketing services and support.
MarketPoint Direct has partnered with eWayDirect, an emarketing company located in Southport, CT and Raleigh, NC, to offer interactive marketing services, including email marketing, search marketing, and social media marketing to its clients, the two companies announced today.
For over 25 years MarketPoint Direct has been providing direct mail solutions, building an organization that provides an integrated solution to its clients and making their direct marketing efforts more effective and profitable. With this as its goal, the company sets out to find the best in the business to bring them together and create a single company capable of delivering on that commitment.
“Many of our clients were asking us about emarketing solutions, including email and social networking,” says Ken McGovern, president of MarketPoint Direct. “We wanted to take a proactive approach, and we found a partner that not only offers proven technology, unique solutions, and a suite of services, but a company that is the best at making their partners successful. eWayDirect is that company and we are pleased to be one of their marketing partners.”
Within two weeks of signing with eWayDirect, MarketPoint Direct closed its first email contract, and anticipates several other clients closing in the next several months.
“We are very pleased with these early results,” says Karen Vogel of eWayDirect. “MarketPoint Direct has always delivered marketing results to its clients and we are excited to help them produce measurable results for their clients in the emarketing arena.
About the companies:
MarketPoint Direct provides services that include strategy, creative, and data analytics, offset printing, personalization, inserting and mailing, fulfillment, and response analysis. Its integrated, end-to-end solutions allow clients to maximize the lifecycle value of customers through targeted, results-driven, measured, cross-channel marketing campaigns. For more information about MarketPoint Direct visit http://www.marketpointdirect.com.
eWayDirect is the only emarketing service provider that integrates—on one platform—email marketing, social media, website reengagement, and widgets, as well as being a market leader in search engine marketing. For more information about eWayDirect, visit http://www.ewaydirect.com.
- June 30, 2008 - Addressing Services Co. Changes Name
BERLIN, CT - June 30, 2008 - Addressing Services Company (ASCO) has changed its name to MarketPoint Direct.
After 25 years of business Addressing Services Company (ASCO) has changed its name to better describe and align with its extensive product and service offerings. "The change in name is the result of significant advances in the services that our company now offers. We came to a point where the name, Addressing Services, no longer accurately described what our company does. While we certainly have not abandoned our core direct mail production capabilities, our firm offers a far wider array of direct marketing services," said Ken McGovern, MarketPoint Direct's president.
MarketPoint Direct is a full-service direct marketing solutions company. The company operates out of a 325,000 sq. ft. facility located in Berlin, CT. Services provided include, direct marketing strategy, creative services, print management, digital POD, direct mail production, and fulfillment. The company is committed to providing the highest quality and most responsive service.
- January 1, 2008 - Ken McGovern Named President of MarketPoint Direct
BERLIN, CT- January 1, 2008 - Ken McGovern Named President of MarketPoint Direct
An accomplished executive and entrepreneur, Ken possesses over twenty years of experience in the direct marketing and print advertising industries. Prior to his position as President of MarketPoint Direct, Ken was Vice President - Sales and Business Development at ASCO-Addressing Services Co., a large direct marketing and fulfillment company. Before joining ASCO in 2002, Ken was the Vice President and General Manager of ValuMail, a retail-oriented direct mail advertising medium that he had founded in 1988 and sold to the Tribune Company in 1999. Ken began his career in sales and marketing positions with ADVO, and Dun & Bradstreet.
- March 16, 2007 - Blue Point Capital Partners and Management Recapitalize Addressing Services Company, Inc.
Charlotte, N.C. - March 16, 2007 - Blue Point Capital Partners and Management Recapitalize Addressing Services Company, Inc.
Blue Point Capital Partners, in conjunction with
veteran industry executive Jim Kersten and existing management, announced today that it
has recapitalized Addressing Services Company, Inc. ("ASCO"), a leading provider of
direct mail marketing and production services.
Blue Point and management provided the
equity for the transaction with debt financing provided by ORIX Finance Corp. The
ASCO transaction represents the first investment under the MarketPoint Direct, LLC
platform, Blue Point's Direct Mail Services investment initiative that seeks to create an
integrated, full-service provider targeting direct-to-consumer marketers and other users of
direct mail services. MarketPoint Direct is a full-service direct marketing solutions company. The company operates out of a 325,000 sq. ft. facility located in Berlin, CT. Services provided include, direct marketing strategy, creative services, print management, digital POD, direct mail production, and fulfillment. The company is committed to providing the highest quality and most responsive service.
"We believe the acquisition of ASCO represents an ideal entree into the attractive,
growing direct mail marketplace, which is ripe for consolidation," said Shannon Smith,
managing partner of Blue Point's Charlotte office. "In addition to capitalizing on the
many organic growth opportunities available to the company, we will also be exploring
acquisition candidates for ASCO in an effort to build out the company's suite of services,
expand its geographic reach and further accelerate growth."
ASCO, located in Berlin, Conn., is one of the largest direct mail operations on the East
Coast. The company is engaged in all aspects of traditional direct mail production and
fulfillment services, including database and mailing list management, address imaging
and personalization, assembly, insertion and distribution. In addition, ASCO offers
billing and statement processing services as well as a value-added dynamic kitting service
utilizing the Company's print-on-demand Xerox digital printing capability.
Blue Point partnered with Kersten, who serves as chief executive officer of MarketPoint
Direct, to lead its direct mail initiative. Kersten is a 25-year veteran of Wallace
Computer Services and R.R. Donnelley with significant M&A experience, and most
recently served as president and general manager of a $500 million division of R.R.
Donnelley focused on large-volume, high-quality, mission-critical document and direct
mail applications.
"Jim has a long track record of success in the direct mail industry, and we look forward to
working with him in executing our investment thesis," said John LeMay, principal in
Blue Point's Cleveland office.
Kersten said, "I am excited to work with the ASCO team and Blue Point to realize our
vision of building a leading, fully integrated direct marketing services company. This is a
dynamic company with excellent organic and acquisition-driven growth opportunities.
We are very pleased to have ASCO as part of the MarketPoint Direct family."
Blue Point, with offices in Charlotte, Cleveland, Seattle and Shanghai, is one of the
largest resident private equity firms in each of its target markets and principally focuses
on investments in manufacturing, distribution and service businesses that address
industrial and consumer markets. Blue Point has extensive experience in identifying,
evaluating and successfully completing a variety of private equity investment
transactions, including management buyouts, corporate divestitures, recapitalizations and
industry consolidations. The principals of Blue Point have completed over 70 investments
with a total transaction value of more than $2 billion.
For more information, contact:
Blue Point Capital Partners:
John LeMay
Principal
Blue Point Capital Partners, LLC
127 Public Square, Suite 5100
Cleveland, OH 44114
(216) 535-4707
jlemay@BluePointCapital.com |
MarketPoint Direct:
Ken McGovern
President
MarketPoint Direct, LLC
225 Episcopal Road
Berlin, CT 06037
860-829-3100 |
US
POSTAL INFORMATION
- Upcoming US Postal Regulation
Changes
March 29, 2009
- Beginning March 29, 2009, the address block location for Flat Mail must be in the top half of mail piece (reference: DMM.302 Elements on the face of a mail
piece).
- This design change will enable the U.S.P.S. to utilize the Flats Sequencing System (FSS) to increase the efficiency and speed of Flat Mail delivery.
May 2009
- Incorporates Delivery Information, Mail Tracking Information, ACS Information, Mailer ID and Serial Number into a single barcode on mail piece.
- Allows additional room for advertising copy on mail piece by consolidating postal information into single barcode.
- Enables mail to be tracked up to point of delivery.
- Required for Postal Discounts beginning May 2009.
It would be our pleasure to answer any questions you may have regarding Postal Requirements.
Please contact your Sales or Client Service Representative with any questions regarding U.S.P.S. standards.
Postal Service Mailing Services Prices to Change
May 11th
- Annual Pricing Review Results in 2¢ Increase in First-Class Mail Stamp.
The Governors of the U.S. Postal Service have approved new prices for mailing
services, including a 2-cent increase in the price of a First-Class Mail stamp
to 44 cents. Prices for mailing services are reviewed annually and adjusted
each May. The new prices will go into effect Monday, May 11.
- Customers can continue to mail letters at today’s prices by purchasing the
Forever Stamp before May 11. Forever Stamps were developed to help consumers
ease the transition during price changes. Forever Stamps do not have a
denomination and will be honored whenever they are used with no need for
additional postage for a one-ounce letter mailing. On May 11 the price of the
Forever Stamp will be 44 cents.
- The new prices are available at
http://pe.usps.com/PriceChange_May2009/PDF/PriceList/PriceList.pdf.
- Rising operational costs make the price adjustments necessary; the
increase tracks the 2008 rate of inflation. “The Postal Service is not immune
to rising costs which are affecting homes and businesses across America
today,” said Postmaster General John Potter. “Even with the increases, the
Postal Service continues to offer some of the lowest postage prices in the
world.”
- For the average household, the First-Class Mail stamp price change will
represent an additional $3 over the course of the year. When compared to
annual increases in other household expenses, such as groceries, healthcare
and utilities, the Postal Service continues to be an economical choice for
shipping and mailing during tough economic times. For First-Class Mail, there
will be no changes in the current additional ounce price, which remains at 17
cents.
- Whether you’re a consumer or run a business, the Postal Service continues
to offer a good deal during a time when we’re all looking for ways to save,”
said Stephen M. Kearney, senior vice president for customer relations. “Our
range of shipping and mailing options and low prices make the Postal Service
the smart and easy choice.”
Link to Postal Updates Page
MARKETPOINT EMPLOYEE INFORMATION
- Promotions and New Staff
December 2008 - We are pleased to welcome new employee, Lisa Goralski as our new Controller.
September 2008 - Michele Cosby
has been promoted to Customer Service Manager. Michele has been with MarketPoint Direct for
10 years.
August 2008 - Brent Dietz
has been named Director of IT. He joined MarketPoint Direct in 1996.
December 2008 -
We are pleased to welcome Lisa Goralski as our new Controller.
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