Digital Printing

In addition to high quality full-color print production, MarketPoint Direct's digital printing capabilities offer several significant advantages.

Full Color
POD- Print On Demand
Variables Data
Multiple Ordering Portals, including web-based
Individualization

SHORT RUNS.
They've never been feasible in traditional printing because most of the cost is incurred before you get to press, making short runs very expensive per piece. Digital printing, however, does not require the elaborate setup of offset printing. The efficiency of digital printing is especially apparent with relatively short run projects.

VARIABLE DATA PRINTING (VDP).
This is where digital printing rules. Digital printing affords the opportunity for entire documents to change from one sheet to the next. Every image is created from scratch, so you can completely personalize each piece: not just "Dear Mr. Smith" but also photos and graphics targeted to the individual reader's demographic profile. Beyond personalization, we call it individualization. The ultimate result is higher rates of response.

FAST TURNAROUND.
Because digital presses require so much less prep - no films, no plates - MarketPoint Direct can turn your short run projects around in a fraction of the time it takes with traditional printing.