Emessaging is a critical business tool. Using it successfully, however, in a rapidly changing, overcrowded, spam-infested environment requires both proven technology and great strategic resources. It requires working with a solutions provider who can help maximize the benefits without risk to your organization's reputation and without increasing internal workloads.
We are confident that your company will see positive results in these areas:
Dynamically build your prospect and customer email database through Friends First forward-to-a-friend campaigns, custom signup form, and other initiatives.
Capture enhanced customer data via the signup form with automated auto-responders and welcome cascades to convert prospects to buyers or donors.
Increase the sale/donation amount and frequency of sales/donations by building a relationship with your client/donor base all year round.
Increase specific product sales through more effective email campaigns and data intelligence from ROI tracking reports down to the SKU/item level and across channels.
Higher deliverability rate to your current email list for better overall response rates.
Turn prospects into buyers, and buyers into frequent buyers via website reengagement strategies.
Compliment your direct mail efforts and produce a higher ROI from emarketing initiatives.
Ongoing strategies and recommendations from your customer service manager and account manager to improve overall emarketing performance and ROI.
MarketPoint Direct provides a unique blend of emarketing technology, services, and strategies to help our clients achieve their goals. Taking a strategic approach to emarketing is critical, and we help our clients develop and execute successful strategies that include qualitative and quantitative objectives. Our technology platform and services are designed to improve performance directly related to your marketing or fundraising initiatives.
Its Not Just eMail Anymore:
Search engine marketing (SEM) is a customer-acquisition tool that includes search engine optimization (SEO) and paid search marketing (PPC). Its goal is to place your brand, company, or services in front of new and potential customers or clients on the internet. Search engines are the channel consumers use most frequently to obtain information and referrals; obtaining visibility for a given company via search is therefore key to building an online business.
MarketPoint Direct and eWayDirect offer two search marketing programs for our clients: SEO and PPC, with social networking optimization a recent addition to the portfolio. All of these marketing campaigns comprise a mix of technology and strategic services.
We can handle all aspects of search for customers as an outsourced solution, and we can also teach companies to use inhouse resources to develop and execute.
Optimize ROI
We will help the your company develop strategies and execute campaigns to optimize performance against each customer milestone to produce a positive emarketing ROI. Our innovative approach to emarketing, our focus on helping clients generate revenue, and providing comprehensive data intelligence to measure ROI across channels, are what makes MarketPoint/eWayDirect unique in the emarketing industry.
Your company will have access to multiple reports to make ongoing decisions on their emarketing program to optimize results.
Dedicated Support
MarketPoint/eWayDirect provide full-service support to every client, from setup through execution of programs, as well as ongoing strategic and customer support. Your company will be assigned a dedicated account manager and customer service manager to help your team every step of the way:
Your account manager will provide strategic assistance and will be proactive in providing ways to leverage each solution to support the others, as well as using email to boost responses from direct mail and other offline marketing initiatives implemented. Your account manager will also provide market intelligence about what is working in the emarketing industry at any given time, intelligence that can be implemented to improve performance.
Your customer service manager will help you set up and customize your email site, train your team on how to use the platform and reporting, and work with you and your account manager to help you execute strategies and achieve your goals.
Our compliance manager, database administrator, director of IT, and other key staff work with each client to ensure the highest deliverability, compliance, and success of other database and campaign initiatives. By working with us you will have an entire emarketing team behind you without any additional costs.
